In Chris Bedford’s and Shelley Morhaim’s The Next Industrial Revolution (2001), architect Bill McDonough and chemist Michael Braungart bring together ecology and human design. While some environmental observers predict doomsday scenarios in which a rapidly increasing human population is forced to compete for ever scarcer natural resources, Bill McDonough sees a more exciting and hopeful future. In his vision humanity takes nature itself as our guide reinventing technical enterprises to be as safe and ever-renewing as natural processes. Can’t happen? It’s already happening…at Nike, at Ford Motor Company, at Oberlin College, at Herman Miller Furniture, and at DesignTex…and it’s part of what architect McDonough and his partner, chemist Michael Braungart, call ‘The Next Industrial Revolution.’ Shot in Europe and the United States, the film explores how businesses are transforming themselves to work with nature and enhance profitability.

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